Best Marketing & SEO Tools for Professionals

Algolia is an AI-powered search and discovery API that enables e-commerce stores, SaaS products, and content platforms to deliver fast, typo-tolerant, and relevance-optimized search experiences that match the quality expectations set by Google and Amazon. The platform's NeuralSearch technology combines traditional keyword relevance with vector-based semantic understanding, interpreting the intent behind queries rather than just matching literal keywords—finding 'blue running shoes for wide feet' products even when the catalog uses different terminology. Algolia's AI Re-Ranking automatically adjusts search result ordering based on conversion signals—click-through rates, add-to-carts, and purchases—so the most commercially valuable results surface to the top without manual merchandising rules. Over 17,000 companies including Lacoste, Under Armour, and Stripe use Algolia to build search experiences that measurably improve discovery and revenue per visitor.

Semrush is a comprehensive digital marketing suite with AI-powered features for SEO, content marketing, competitor analysis, and PPC. Its AI writing assistant, ContentShake AI, generates SEO-optimized articles from keyword research data.

Surfer SEO analyzes top-ranking pages and gives you data-driven recommendations to outrank them. Features include Content Editor, Keyword Research, SERP Analyzer, and AI article generation.

Klaviyo is the leading e-commerce marketing platform with AI-powered segmentation, predictive analytics, and personalized flows. Used by 150,000+ e-commerce brands for revenue-focused email marketing.

Ahrefs is a leading SEO platform offering backlink analysis, keyword research, site auditing, and content exploration. Its AI features help generate content briefs, optimize existing content, and identify ranking opportunities.

Dynamic Yield is an AI-powered experience optimization platform acquired by Mastercard that helps retail, financial services, and travel companies personalize every digital touchpoint—websites, mobile apps, email, and kiosks—using machine learning models that adapt content, offers, and product recommendations to individual customer behavior in real time. The platform's Personalization Algorithms include collaborative filtering, content-based filtering, and contextual bandits that automatically select the best-performing algorithm for each recommendation placement, eliminating the need for manual algorithm selection. Dynamic Yield's A/B and multivariate testing capabilities allow marketers to experiment with personalization hypotheses and measure lift with statistical rigor, building an evidence base for optimization decisions. McDonald's acquisition of Dynamic Yield in 2019 (and subsequent sale to Mastercard) demonstrated its applicability across omnichannel retail—enabling drive-through menu personalization based on weather, daypart, and customer history.

Beehiiv is the newsletter platform for serious creators, enhanced with AI writing assistance, growth tools, and monetization features. Powers many of the fastest-growing newsletters.

Nosto is an AI-powered e-commerce personalization platform that enables online retailers to deliver individually tailored shopping experiences across product recommendations, site search, visual merchandising, and segmented email campaigns—without requiring a large data science team to configure and maintain the AI models. The platform's deep learning recommendation engine continuously learns from shopper behavior signals—views, clicks, purchases, and affinities—to surface the most relevant products for each visitor in real time, increasing average order value and conversion rates. Nosto's Category Merchandising tools use AI to automatically sort and rank product listings based on performance data, inventory levels, and business rules, ensuring high-margin and in-stock products receive prominent placement without manual merchandising effort. Retailers including Gymshark, L.L. Bean, and Travis Mathew use Nosto to deliver Amazon-level personalization on their owned e-commerce channels.

Attentive is an AI-powered conversational SMS and email marketing platform that helps e-commerce and retail brands build subscriber lists and drive revenue through highly personalized, behavior-triggered text message and email campaigns. The platform's AI Journeys feature automatically selects the next best message, channel, and timing for each subscriber based on their purchase history, browsing behavior, and engagement patterns—personalizing the entire lifecycle journey without requiring manual campaign configuration for every scenario. Attentive AI generates message copy variations and subject lines optimized for each brand's audience, using machine learning models trained on billions of messages to predict which language drives the highest conversion rates. With over 8,000 brands including CB2, Jack in the Box, and Volcom using the platform, Attentive's AI models benefit from one of the largest e-commerce messaging datasets available.

Rebuy is an AI-powered personalization and merchandising platform built specifically for Shopify and Shopify Plus merchants, enabling brands to deploy product recommendations, upsell and cross-sell widgets, smart cart experiences, and post-purchase offers without custom development. The platform's recommendation AI analyzes purchase history, browsing data, cart contents, and product affinities to surface the most relevant complementary products at every conversion touchpoint—product pages, cart, checkout, and post-purchase. Rebuy's Smart Cart feature replaces the standard Shopify cart with an AI-enhanced, fully customizable cart experience that recommends add-ons, shows progress to free shipping, and applies targeted promotional offers—turning the cart from a passive checkout step into an active revenue driver. Shopify brands including True Classic, OLIPOP, and Cuts Clothing use Rebuy to increase average order value by 15-25% through AI-driven cross-sell and upsell experiences.

Smartly.io is an end-to-end social advertising automation platform that combines AI-powered creative production, campaign management, and optimization for Facebook, Instagram, Pinterest, Snapchat, TikTok, and Google. Its creative automation tools enable marketing teams to produce hundreds of personalized ad variations at scale from brand templates, dynamically assembling product feeds, localized content, and audience-specific messaging into ready-to-serve ads. Smartly's AI optimizes campaign delivery in real time, adjusting creative rotation, bid strategies, and audience targeting based on performance signals. The platform's cross-channel dashboard provides unified creative and performance analytics, helping teams identify winning creative formulas and scale them across platforms. Enterprise brands including eBay, Booking.com, and Zalando use Smartly.io to manage hundreds of millions in social ad spend with a leaner team through intelligent automation.

Brandwatch is the leading consumer intelligence platform. AI analyzes millions of social posts, reviews, and news to surface brand mentions, trends, and consumer insights for enterprise marketing teams.

Omnisend is an AI-powered e-commerce marketing automation platform that combines email, SMS, push notifications, and social media retargeting in a unified omnichannel workflow specifically designed for online retail businesses. The platform's AI features include smart send-time optimization that learns each subscriber's engagement patterns and schedules messages at the individual optimal time, AI-generated email subject lines and product recommendation blocks, and predictive segmentation that identifies customers at risk of lapsing before they stop engaging. Omnisend's pre-built automation workflows for abandoned cart, browse abandonment, post-purchase, and win-back campaigns activate immediately with minimal configuration, enabling small and mid-market brands to deploy sophisticated retention marketing without dedicated marketing automation expertise. With 120,000+ customers using the platform, Omnisend has become the leading marketing automation solution for e-commerce brands scaling beyond basic email newsletter tools.

Clearscope grades your content for SEO relevance in real-time, suggesting terms and topics to include. Integrates with Google Docs and WordPress for in-workflow optimization.

Sprout Social is a comprehensive social media management platform with AI-powered analytics, publishing, and social listening. Trusted by 30,000+ brands for enterprise social media strategy.

SurferSEO analyzes top-ranking pages and provides AI-driven recommendations to optimize content for search engines. Its Content Editor scores content in real-time, while the AI writer can generate SEO-optimized articles from scratch.

Mutiny is an AI-powered website personalization platform for B2B companies. It automatically segments website visitors by company, industry, and intent, then dynamically personalizes headlines, CTAs, and content without engineering support.

Persado's AI generates and tests marketing language using a database of 1 million+ tagged words and phrases, selecting copy that triggers specific emotional responses. Used by Fortune 500 brands to optimize email, ads, and landing pages for conversion.

SE Ranking is an all-in-one SEO platform with AI-powered content generation, keyword research, rank tracking, backlink monitoring, and website audit tools. Its AI writer creates SEO-optimized articles from keywords.

Madgicx is an AI-powered media buying and creative intelligence platform designed to help performance marketers and agencies maximize ROI from Facebook, Instagram, and Google advertising campaigns. Its AI Marketer feature analyzes campaign performance continuously and autonomously executes optimizations—adjusting bids, budgets, and audience targeting—based on predictive models that anticipate performance trends before they deteriorate. Madgicx's Creative Insights module analyzes which creative elements drive the best performance across ad accounts, enabling data-driven creative briefing and production. The platform's Audience Studio provides AI-generated audience suggestions based on historical campaign data, reducing the manual effort of building and testing audience combinations. Madgicx is particularly popular with DTC brands and performance agencies managing large Facebook ad budgets who want AI-driven automation without losing transparency into what the AI is doing.

Clearbit (acquired by HubSpot) provides real-time B2B data enrichment and buyer intent signals. AI enriches leads with company data, identifies website visitors, and surfaces in-market accounts for targeted marketing campaigns.

Retention Science is an AI-powered customer retention and lifecycle marketing platform that uses machine learning to predict when individual customers are likely to churn, lapse, or make their next purchase, and automatically triggers personalized email and SMS campaigns to maximize customer lifetime value. The platform's predictive models analyze purchase history, browsing behavior, email engagement, and customer demographic data to assign each customer a real-time health score and churn probability, enabling marketing teams to focus retention budget on the customers most likely to respond. Retention Science's AI automatically generates personalized product recommendations, optimal send-time predictions, and subject line variants for each customer, eliminating the manual segmentation and campaign setup that traditional ESP workflows require. E-commerce brands use Retention Science to recover lapsed customers, increase purchase frequency among active customers, and reduce the CAC payback period by improving early-cohort retention.

MarketMuse uses AI to analyze your content and competitor gaps, creating personalized content strategy recommendations. Identifies content score, authority, and ROI potential for each topic.

Phrasee uses AI to generate and optimize marketing language — email subject lines, push notifications, SMS, and social ads — for enterprise brands. Runs live A/B tests and continuously learns what language drives conversions.

MarketMuse uses AI to audit your content, identify content gaps, and prioritize which content to create or improve for maximum SEO impact. Features topic modeling, content inventory analysis, and personalized difficulty scores based on your domain authority.

Anyword is an AI copywriting platform that generates marketing copy for ads, emails, landing pages, and social media — with a unique Predictive Performance Score that predicts how well copy will perform before publishing, based on channel-specific training data.

Mutiny is an AI-powered website personalization platform that converts website visitors into pipeline by showing personalized content based on company, industry, and intent signals. No-code AI personalization deployed on top of any website.

Mailchimp's AI features include Content Optimizer for email copy, Send Time Optimization, smart segmentation, and predictive demographics. The most popular email marketing platform with 13M+ users.

Mutiny is an AI-powered B2B website personalization platform that customizes website messaging and CTAs for different audience segments without engineering resources. Its AI identifies high-intent accounts and personalizes content to improve conversion rates.

Frase researches, writes, and optimizes SEO content faster by analyzing the top 20 Google results for any keyword. AI generates content briefs, outlines, and full articles based on competitor research, then scores your content against competitors.

Omneky is an AI-powered advertising creative platform that uses generative AI to produce personalized ad creatives at scale, then continuously optimizes them based on performance data from Facebook, Instagram, Google, LinkedIn, and other ad platforms. Omneky analyzes which creative elements—images, copy, colors, CTAs—perform best for specific audience segments, then automatically generates new creative variations that incorporate winning attributes. This data-driven creative loop allows brands to scale testing hundreds of ad variations without the cost of manual creative production. Omneky integrates with major ad platforms to pull performance data and push new creative directly into campaigns, enabling a closed-loop optimization system. DTC brands, e-commerce companies, and performance marketing agencies use Omneky to reduce creative production costs while improving ad performance through systematic creative intelligence.

Unbounce's Smart Builder uses AI trained on conversion data to recommend optimal landing page designs and copy. Built-in A/B testing and Smart Traffic automatically routes visitors to best-performing variants.

BrightEdge is an enterprise SEO platform powered by AI that provides real-time content performance data, keyword tracking, competitive analysis, and automated content briefs. Used by Fortune 500 companies for organic growth.

Alli AI automates on-page SEO at scale by deploying code-free changes directly to any CMS. It generates SEO recommendations and pushes them live without developer involvement, scaling optimization across thousands of pages.

Instantly.ai is a cold email platform with AI-driven email warmup, personalization, and sequence optimization. It manages unlimited email accounts, provides deliverability tools, and uses AI to write and optimize outreach sequences.

Phrasee uses AI to generate and continuously optimize email subject lines, push notifications, and social ads. Its brand language model learns your brand voice and tests thousands of language variations to maximize open rates and clicks.

Anyword is an AI copywriting tool that generates marketing copy and predicts its performance score before you publish. Its data-driven approach analyzes copy against millions of real ad campaigns to predict click-through and conversion rates.

Typeface is an enterprise generative AI platform for marketing teams. It learns your brand's unique visual and verbal identity to create on-brand content across channels — with guardrails, compliance, and team workflows.

Taplio is an AI-powered LinkedIn growth tool that helps professionals build their personal brand. Its AI generates post ideas, writes LinkedIn-optimized content, schedules posts, tracks analytics, and facilitates relationship-building by tracking comments and interactions.

Pattern89 is an AI advertising intelligence platform that analyzes creative and audience data to predict which ad elements will drive the best performance—before campaigns go live. By studying billions of data points from past advertising campaigns, Pattern89's AI identifies specific image attributes, copy elements, color palettes, and format choices that correlate with strong performance for particular audience types. Marketers can use these predictive insights to make more informed creative decisions during production, eliminating the guesswork from performance creative. Pattern89 also provides real-time optimization recommendations once campaigns are running, suggesting budget reallocation and creative refresh timing based on predicted fatigue curves. Agencies and brand teams use Pattern89 to reduce wasted ad spend on underperforming creative and build a systematic, data-driven approach to advertising creative strategy.

Frase combines SEO research with AI writing to help you create content that ranks. Analyze SERP results, build content briefs, write with AI, and optimize all in one place.

Jasper AI helps marketing teams generate on-brand content at scale. The Campaigns feature creates entire marketing campaigns — emails, social posts, landing pages, and ads — from a single creative brief with consistent brand voice.

Buildout is an AI-powered commercial real estate marketing and brokerage software platform that helps CRE brokers create professional property marketing materials, manage deal pipelines, and distribute listings to buyers efficiently. The platform's AI tools automatically generate property descriptions, email campaigns, and offering memoranda from structured property data inputs, dramatically reducing the time brokers spend on marketing document creation for each listing. Buildout's Prospect product uses AI to identify the most likely buyers for each property type based on investment history and criteria, enabling targeted outreach that improves response rates. Integration with CoStar, LoopNet, and major CRE data platforms ensures listing distribution and market data enrichment flows automatically into Buildout workflows without manual data re-entry.

Taplio helps professionals grow on LinkedIn with AI-written posts, viral content inspiration, scheduling, and performance analytics. Access a database of top-performing LinkedIn posts and use AI to adapt them to your voice and audience.

Persado uses AI trained on emotional response data to generate marketing language that motivates customers to act. Used by Fortune 500 brands to optimize email subject lines, push notifications, and ad copy.

Phrasee uses AI to generate and optimize marketing language for email subject lines, push notifications, and social media ads. Trained on brand voice and engagement data, Phrasee's content consistently outperforms human-written alternatives in A/B tests.

AdCreative.ai generates high-converting ad creatives, social media posts, and banners using AI. It scores creatives by predicted performance and integrates with major ad platforms like Meta, Google, and LinkedIn for seamless campaign deployment.

Outranking uses AI to research, outline, write, and optimize SEO content. It analyzes top-ranking pages, generates data-backed outlines, and tracks content performance — designed for teams serious about organic traffic.

Postwise is an AI-powered Twitter writing and scheduling tool that learns your voice and helps you craft viral tweets and threads. It includes a scheduler, engagement tracker, and AI reply assistant.

Albert is an autonomous AI marketing platform that plans, executes, and optimizes digital advertising campaigns across Google, Facebook, and YouTube. AI makes real-time bid adjustments, audience targeting decisions, and budget allocations without human intervention.

Alli AI is an enterprise SEO automation platform that can make bulk optimization changes across thousands of pages simultaneously. Features AI-generated schema markup, automated A/B testing for title tags and meta descriptions, and real-time deployment.

Writesonic's Chatsonic and Botsonic tools create SEO-optimized content, ad copy, and landing pages with real-time web search integration. Features an AI article writer with automatic internal linking, keyword optimization, and one-click WordPress publishing.

Creatify generates AI-powered video ads from product URLs. It creates UGC-style video content with AI avatars, product showcases, and compelling scripts, perfect for e-commerce brands running ads on Meta, TikTok, and YouTube.

Neiro AI creates personalized video ads at scale using digital avatars and AI-generated scripts. Marketers input product details and target audience, and Neiro outputs ready-to-run video ads for Meta, TikTok, and YouTube.

Marky AI creates on-brand social media content for small businesses automatically. Learns your brand identity, generates posts with your colors and logo, and schedules them across platforms — hands-free marketing.

Yelp for Business provides restaurant and local business owners with AI-powered tools to manage their online presence, respond to customer reviews, and attract new diners through Yelp's platform of over 178 million reviews. Yelp's AI features include AI-generated review response suggestions that help business owners craft personalized, professional responses to customer feedback quickly—critical for reputation management given that 93% of consumers read reviews before visiting a restaurant. Yelp's Request a Quote AI helps service businesses respond to customer inquiries with AI-drafted proposals. The platform's Yelp Advertising uses machine learning to optimize ad placement and budget allocation across Yelp's local search results, maximizing return on ad spend for restaurant operators. Yelp's review sentiment analysis provides business owners with AI-summarized insights into what customers consistently praise or criticize, enabling data-driven menu and service improvements.

Postaga automates SEO link building and marketing outreach with AI that finds prospects, personalizes emails, and tracks responses. Features campaign templates for guest posts, podcast placements, and broken link outreach to build high-quality backlinks.