Dynamic Yield Personalization

About Dynamic Yield Personalization

Dynamic Yield is an AI-powered experience optimization platform acquired by Mastercard that helps retail, financial services, and travel companies personalize every digital touchpoint—websites, mobile apps, email, and kiosks—using machine learning models that adapt content, offers, and product recommendations to individual customer behavior in real time. The platform's Personalization Algorithms include collaborative filtering, content-based filtering, and contextual bandits that automatically select the best-performing algorithm for each recommendation placement, eliminating the need for manual algorithm selection. Dynamic Yield's A/B and multivariate testing capabilities allow marketers to experiment with personalization hypotheses and measure lift with statistical rigor, building an evidence base for optimization decisions. McDonald's acquisition of Dynamic Yield in 2019 (and subsequent sale to Mastercard) demonstrated its applicability across omnichannel retail—enabling drive-through menu personalization based on weather, daypart, and customer history.