Retention Science AI

About Retention Science AI

Retention Science is an AI-powered customer retention and lifecycle marketing platform that uses machine learning to predict when individual customers are likely to churn, lapse, or make their next purchase, and automatically triggers personalized email and SMS campaigns to maximize customer lifetime value. The platform's predictive models analyze purchase history, browsing behavior, email engagement, and customer demographic data to assign each customer a real-time health score and churn probability, enabling marketing teams to focus retention budget on the customers most likely to respond. Retention Science's AI automatically generates personalized product recommendations, optimal send-time predictions, and subject line variants for each customer, eliminating the manual segmentation and campaign setup that traditional ESP workflows require. E-commerce brands use Retention Science to recover lapsed customers, increase purchase frequency among active customers, and reduce the CAC payback period by improving early-cohort retention.