NewsGuard AI

NewsGuard is a news reliability rating and misinformation tracking service that evaluates news and information websites against nine journalistic criteria—covering transparency, accountability, and accuracy standards—to produce trust ratings that help readers, advertisers, and platforms assess source credibility. NewsGuard's AI enhances its human analyst team by continuously scanning thousands of news sites for reliability signals, identifying newly launched sites for review, and monitoring previously rated sites for changes in editorial practices. Its Misinformation Fingerprints database catalogs specific misinformation narratives with detailed explanations and tracking data on where each claim is spreading. Advertisers use NewsGuard's brand safety tools to avoid placing ads alongside misinformation, while schools and libraries use its ratings to help students distinguish credible journalism from unreliable sources. NewsGuard rates over 9,500 news and information websites covering 95% of online news engagement in the United States and Europe.