Chorus by ZoomInfo
NewConversation intelligence platform that records, transcribes, and analyzes sales interactions.
About Chorus by ZoomInfo
Chorus is a conversation intelligence platform acquired by ZoomInfo that records, transcribes, and analyzes sales calls, demos, and meetings using AI to help revenue teams understand what separates top performers from the rest of the team. The platform's AI highlights key moments in calls—where reps talked too much, how they handled objections, where competitors were mentioned, and how closely they followed the sales methodology—giving managers specific, timestamped coaching points rather than vague performance assessments. Chorus integrates with Salesforce, HubSpot, and major video conferencing platforms to automatically capture every interaction and sync insights back to the CRM, ensuring deal records reflect the full context of customer conversations. ZoomInfo's acquisition has enabled deeper integration between Chorus conversation data and ZoomInfo's contact and company intelligence, enriching sales context with firmographic information.
Pros
- Deep integration with ZoomInfo enriches calls with contact and company data
- Timestamped coaching insights make manager feedback specific and actionable
- Automatic CRM sync ensures deal records capture full conversation context
Cons
- ZoomInfo acquisition has created product overlap and uncertain roadmap direction
- Pricing bundled with ZoomInfo platform can be expensive for standalone use